Meet The You Move Me Team

Get your free Moving estimate here:

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.


Alex Benjamin

Learn more about me

Meet Alex

As of August 2020, Alex joined You Move Me as President. He brings over 15 years of experience as a leader in entrepreneurship, management, strategy, marketing and leadership. His ‘why’ lies in having great satisfaction in helping business owners grow their businesses and ensuring the people on his team achieve their personal and professional goals. Alex is a highly motivated and goal-oriented leader with a passion for business development, improving lead generation, boosting conversion rates and growing profitability. As a former founder and CEO, Alex has one successful exit behind him, online consumer lender Lendful Financial which he sold to Peoples Group in 2018. Prior to moving to Vancouver in 2015 on an entrepreneur's visa, Alex worked in Australia (where he grew up). While there, he worked on his first startup CareReview, an online ’TripAdvisor’ for aged care centres and gained global investment experience as a senior advisor and an equities and derivatives advisor for 9 years. Outside of work, Alex enjoys time with his wife and 1 year old son. He loves travel, cycling, swimming, hiking, art, meditation, live music, trading and investing, startups and supporting local and global social impact causes.

Christine Leathem

Project Manager
Learn more about me

Meet Christine

Christine has been with You Move Me since April of 2018, starting as Brand Coordinator, moving into the role of Brand Operations Manager in 2019 and Project Manager in 2021. Christine leads the project management, learning & development and strategic communications sides of the business, helping to develop powerful tools and systems for our Franchise Partners. She is passionate about working with entrepreneurs and positively impacting their businesses. Outside of work, you can find Christine either on the soccer field, beach volleyball court or enjoying a taster at a local brewery in Vancouver.

Prabh Heer

Director of Operations
Learn more about me

Meet Prabh

Prabh started his journey at You Move Me in 2013 working for the Vancouver franchise as a business development manager. He had always enjoyed sales and really loved the approach that You Move Me took of making sure customers are well taken care of and that their happiness is the primary success factor next to a great move. Over time he worked his way up the ranks and eventually ran the Vancouver franchise and helped it grow substantially along the way. He eventually made his way into working in rebuilding the National Sales Centre and eventually moved into Field Operations by coaching all of the Franchise Partners across North America. This has felt like a natural fit for Prabh and a very proud point for him in terms of career progression as he loves helping solve problems and growing the brand bigger each year.

In his spare time, Prabh enjoys reading business books, hiking, traveling, and just exploring the outdoors. Fun fact about Prabh is each year his cousin takes him on a mystery vacation where all he knows is what time to be at the airport and how many days he is going for. These trips have taken him to foreign lands like Mongolia, Nepal, and Southern India, his cousin calls the trip 'The Annual'.

Jackson Fregeau

Director of Sales
Learn more about me

Meet Jackson

Jackson joined You Move Me in October 2020 as our Director of Sales. Jackson comes from a background in the startup space, and also holds a BCom in Finance from the University of Calgary. In his last role as COO of a sales-tech startup, he was instrumental in growing the company by 6x over his three years there. From this role he brings a wide range of experience in sales, marketing, operations, strategy, HR and customer service. He has helped numerous companies create and execute their sales strategies, and helped them build scalable sales engines for their businesses. He's now taking this experience and applying it to the You Move Me National Sales Centre so our Franchise Partners can help move more people across North America! Jackson enjoys learning and experiencing new challenges, either inside or outside of work. Whether that's tackling new problems at work, finding a hidden run with fresh powder or learning something new in a book - that's what motivates him to move forwards. In his free time, he's hopefully skiing but more likely reading, running, cooking/eating or talking over a new business idea with his brother. A B.C. transplant, he spends lots of time outdoors and taking in all this province has to offer.

Melanie Pump

Chief Financial Officer
Learn more about me

Meet Melanie

Melanie joined the You Move Me team in September 2020 as CFO. With over 20 years experience, she has a strong background in accounting & finance, strategy, information technology and human resources management. Melanie has supported the success of companies at all stages of growth and across different sectors. Her passion is to help companies reach their full potential. This drives her to ensure teams have strong support infrastructures and cultures that allow leaders to focus on building value for customers and partners. In her spare time, Melanie can be found enjoying live music, planning her next trip or seeking out great new podcasts to add to her growing list.

Vlad Pasko

Corporate Accountant
Learn more about me

Meet Vlad

Vlad has a BofCom from UofA with major in Finance, currently working towards his CPA designation. With 7+ years of accounting experience, he has worked as Senior Accountant at Cowell and later on at M&P Sales.

5 fun facts about Vlad:

- Corporate Accountant by day, Dragon Slayer by night.

- Spends most of his free time playing with his 15 months old son.

- Loves reading economics and finance related books by famous authors (e.g. Michael Lewis).

- Competitive by nature, Vlad loves watching and participating in team sports (Soccer, Hockey).

- You will find him on the nearest beach during summer and on the highest hill in the winter.

Pavlo Tkhoryk

Marketing Coordinator
Learn more about me

Meet Pavlo

Being a proactive and dedicated individual, Pavlo has started his journey as a Brand Coordinator at You Move Me in July 2020 and moved to Marketing Coordinator in February 2021. With more than 5 years of international experience in customer service, communications, and marketing Pavlo brings to the team his passion for project management, teamwork, and making processes more efficient. He loves learning, developing new skills, and being a part of the industry-leading brand.

Outside of work Pavlo can be found riding his trials bike, flying down mountain biking trails, or enjoying the world’s best sunsets in British Columbia.

Genevieve Blondin

Franchise Development Manager
Learn more about me


Genevieve joined the You Move Me team in January 2020 with the exciting mandate of bringing on new Franchise Partners to our growing organization.

She brings with her over 15 years in sales and relationship management, working with businesses on growing their top line revenue. What drives Genevieve is her passion for helping others and the opportunity to support people in realizing their dream of starting their own business. When she's not at her desk, she can be found running the trails listening to podcasts or baking a fresh loaf of sourdough bread.

Get your free Moving estimate here:

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.